Fanatics, Inc.

Senior Director, CRM – Ecosystem Operations

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $240,000 - $270,000 per year

Job Level

Senior

About the role

  • Lead the strategy, systems, and execution engine that drives lifecycle marketing, promotional operations, and free-to-play engagement across the Fanatics App
  • Own the operating model that powers communication with fans and translates live sports moments into daily engagement and revenue
  • Lead a multi-disciplinary team spanning CRM, campaign operations, and game/content operations
  • Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels
  • Build scalable segmentation and personalization frameworks leveraging ecosystem data
  • Drive activation, engagement, monetization, and retention programs
  • Establish a robust testing and experimentation roadmap
  • Improve retention curves and fan lifetime value
  • Build and scale the end-to-end operating model for ecosystem campaigns
  • Ensure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-Play
  • Oversee daily contest operations aligned to the sports calendar
  • Work with teams to curate a centralized marketing and content calendar across the Ecosystem

Requirements

  • 10 plus years in CRM, Lifecycle Marketing, Growth, or Marketing Operations
  • 5 plus years leading high-performing teams
  • Deep expertise in CRM platforms and multi-channel execution
  • Strong analytical fluency (segmentation, experimentation, LTV analysis)
  • Experience operating in high-velocity, live-content or sports environments preferred
  • Track record of building scalable operating systems, not just campaigns
  • Clear communicator comfortable influencing senior stakeholders
  • Passion for sports, gaming, or fan-driven products is strongly preferred.
Benefits
  • Medical
  • Dental
  • Vision
  • 401K
  • Paid time off
  • GymPass
  • Pet Insurance
  • Family Care Benefits
  • Free Shipt deliveries
  • $700 home office setup allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMLifecycle MarketingGrowth MarketingMarketing OperationsSegmentationExperimentationLTV AnalysisMulti-channel ExecutionPromotional OperationsEngagement Strategies
Soft Skills
LeadershipCommunicationAnalytical FluencyInfluencing StakeholdersTeam ManagementStrategic ThinkingCollaborationProblem SolvingCreativityAdaptability