Data Analyst III – CRM
Fanatics, Inc.
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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About the role
- Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations.
- Partner with CRM Strategy & Planning and cross-functional working groups to diagnose performance, identify trends and surface actionable optimization opportunities.
- Analyze customer behavior across the full lifecycle; welcome, early-life, in-life actives, retention and reactivation to identify drivers of engagement, conversion and long-term value.
- Develop and apply customer lifecycle analytics and segmentation frameworks to understand cohort behavior, lifecycle progression and shifts in customer value over time.
- Support the adoption of ML and AI models within CRM, including propensity models, next-best-action and offer optimization, partnering with Data Science to integrate predictive models into lifecycle programs and campaign orchestration.
- Build and maintain CRM BI dashboards to support performance monitoring, insight discovery and decision-making.
- Collaboration with other Analysts and Data Scientists to find solutions to business problems.
- Remain current on technology and trends in data analytics and the sports betting & gaming industry.
Requirements
- A minimum of 4 years proven experience in an analytics role.
- Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science.
- Strong SQL proficiency.
- Experience with data visualization and reporting tools, e.g. Tableau, Sigma or PowerBI.
- Hands-on experience with customer lifecycle analytics, analyzing behavior across multiple lifecycle stages.
- Proven experience building and applying segmentation frameworks to drive insight, experimentation and personalization.
- Solid understanding of multi-touch attribution, incrementality and campaign interaction effects, particularly within owned CRM channels.
- Demonstrated experience designing experiments and interpreting results with statistical rigor.
- Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationships.
- Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments.
- Logical and analytical approach to problem solving, with strong organizational and communication skills.
- Previous experience in the betting and gaming industry is a significant plus.
- Strong proficiency in a statistical programming language, e.g. R or Python would be an advantage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLdata visualizationreporting toolscustomer lifecycle analyticssegmentation frameworksmulti-touch attributionstatistical rigorRPythonexperiment design
Soft Skills
stakeholder partnershiprelationship buildingcustomer focusoutcome-orienteddata-drivenproblem solvingorganizational skillscommunication skillsanalytical approachtrust earning