Marketing Manager, Digital Brand Media
Fanatics, Inc.
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $84,000 - $115,000 per year
About the role
- Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
- Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
- Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
- Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
- Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps.
- Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact.
- Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
- Drive innovation through structured testing roadmaps and emerging channel experimentation.
- Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
- Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes.
- Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.
Requirements
- 7 years of experience in a related role, examples include Marketing Manager Account Manager, or Business Manager
- Bachelor qualification in marketing and/or business
- Digital Marketing expertise preferable with strong relationships across vendors and media partners
- Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.)
- Strong presentation skills across internal and external stakeholders
- Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar
- Detail oriented, deadline focused, observant, adaptable and innovative
- Extensive knowledge of the sports betting and gaming industry preferred
- Strong analytic skills and the ability to relate results to business objectives
- Track record of delivering successful campaigns on-time and with measurable results
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities
Benefits
- Medical
- Dental
- Vision
- 401K
- Paid time off
- GymPass
- Pet Insurance
- Family Care Benefits
- Free Shipt deliveries
- Home office setup allowance of $700
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingbrand measurementcampaign managementperformance reportingdemand generationKPI developmentincrementality testingmedia optimizationbudget allocationdata analysis
Soft Skills
presentation skillsrelationship managementdetail orienteddeadline focusedobservantadaptableinnovativeanalytical skillscollaborationstrategic thinking