Fanatics, Inc.

CRM Planning Manager – Casino

Fanatics, Inc.

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Build the CRM planning function from scratch
  • Define and implement end-to-end CRM planning processes, including intake, prioritization, capacity planning, roadmap development and execution governance.
  • Establish planning frameworks, templates, tools and operating rituals where none currently exist, leveraging best-in-class planning and delivery techniques (e.g., Agile, iterative planning, quarterly/PI planning, backlog management) as appropriate for CRM and Promo Ops workflows.
  • Set clear operating norms for how CRM & Promo Ops work enters the system, gets prioritized, planned and delivered - balancing flexibility with predictability at scale.
  • Own planning execution and governance
  • Lead planning cycles and execution rhythms across CRM squads.
  • Translate strategic priorities into clear calendars, roadmaps and delivery plans that teams can confidently execute against.
  • Ensure planning decisions are documented, communicated and consistently applied.
  • Establish a single source of truth
  • Establish and manage a single, reliable source of truth for all CRM plans, including calendars, roadmaps and customer touchpoints. This central resource must be clear and easily understandable throughout the entire Casino organization.
  • Ensure CRM activity, sequencing and ownership are clearly represented and accessible to stakeholders across teams.
  • Drive alignment on tools, documentation standards and data hygiene to eliminate conflicting plans and fragmented views of CRM work.
  • Ensure demand, capacity and dependency alignment
  • Make demand, capacity, dependencies, risks and tradeoffs transparent across squads and stakeholders.
  • Proactively identify misalignment, bottlenecks or feasibility risks and drive resolution early.
  • Partner cross-functionally
  • Collaborate with CRM & Promo Ops, Growth, GTM, Analytics, Marketing, Brand, Product and Core Project teams to assess feasibility, sequence initiatives and align on priorities across channels, customer cohorts and states.
  • Act as a trusted planning partner who balances strategic ambition with realistic delivery constraints.
  • Continuously improve planning rigor
  • Continuously refine planning processes by evaluating effectiveness (what's working/not), identifying remaining friction points and adapting to meet evolving organizational needs and scale.
  • Reduce reactive work, last-minute changes and rework by improving upfront planning quality, governance and cross-team coordination.

Requirements

  • 5+ years of experience in planning, program management, operations or a similar role within CRM, Marketing, Growth, or Promo Ops teams.
  • Proven experience building or formalizing planning processes in environments with limited or no existing structure.
  • Strong working knowledge of Agile or iterative planning methodologies, including backlog management, sprint or cycle-based planning and capacity planning.
  • Experience managing intake, prioritization and roadmap development across multiple stakeholders and teams.
  • Ability to establish and maintain a single source of truth for plans, calendars and delivery status across teams, channels and markets.
  • Demonstrated ability to manage dependencies, assess feasibility and balance competing priorities in fast-paced environments.
  • Hands-on experience with planning and workflow tools such as Jira, Airtable, Smartsheet, Asana or similar.
  • Strong communication and stakeholder management skills, with the ability to influence and align stakeholders across all levels without direct authority.
  • Highly organized, detail-oriented and comfortable operating in ambiguity while driving execution forward.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM planningcapacity planningroadmap developmentbacklog managementAgile methodologyiterative planningprogram managementoperations managementstakeholder managementprocess improvement
Soft Skills
communicationorganizational skillscollaborationinfluencedetail-orientedproblem-solvingadaptabilitystrategic thinkingexecutionplanning rigor