Fanatics, Inc.

Senior Product Manager – Foundations

Fanatics, Inc.

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Senior

Tech Stack

AndroidiOS

About the role

  • Own and execute the roadmap for core ecosystem services that enable fan targeting, personalization, and communication, including:
  • Shared segmentation services
  • Real-time fan event ingestion and governance
  • Identity and fan context foundations
  • CRM, push, in-app messaging, and lifecycle execution infrastructure
  • Attribution, experimentation, and performance reporting foundations
  • Translate quarterly ecosystem and Growth priorities into clear product plans, sequencing, and delivery milestones across multiple teams and dependencies.
  • Own the vision and execution of shared segmentation as a first-class platform capability, enabling:
  • Reusable, centrally managed segments consumed by CRM, Growth, Commerce, and Fanatics-built services.
  • Clean integration with off-the-shelf tools (e.g., CRM, experimentation, analytics) and internal services.
  • Segmentation that combines offline fan data with real-time fan behavior
  • Support for both real-time and batch use cases across online and offline channels.
  • Partner with Mobile, Data, and Platform Engineering to:
  • Define and standardize event schemas.
  • Address fragmented observability across surfaces.
  • Move the organization from batch-based marketing to near-real-time, event-driven orchestration.
  • Ensure stable, performant SDK logging and event delivery across iOS, Android, and embedded web experiences.
  • Ensure CRM platforms are positioned as powerful execution engines, not siloed intelligence systems, by:
  • Enabling CRM access to shared identity, segments, and real-time events.
  • Supporting reactive, fan-intent-driven journeys triggered directly from app behavior.
  • Ensuring deep integration with the Fanatics App for push notifications and in-product messaging.
  • Empowering non-technical operators to independently create, manage, organize, reuse, and scale templates, journeys, and campaigns without ongoing engineering involvement.
  • Enable Product, Growth, and Lifecycle teams to:
  • Personalize fan communications using product-level, pricing, loyalty, FanCash, and ecosystem context.
  • Target and suppress fans intelligently with built-in guardrails and data quality protections.
  • Measure downstream impact across acquisition, engagement, conversion, and cross-sell between Fanatics properties.
  • Act as the single product owner for Foundations initiatives spanning App, Data, CRM, Growth, and Platform teams.
  • Write clear PRDs, technical requirements, and success metrics for complex, multi-system platform work.
  • Drive prioritization, sequencing, and trade-offs across multiple teams with competing demands.
  • Proactively identify and mitigate risks related to data quality, identity stitching, performance, scale, and platform constraints.
  • Communicate clearly and credibly with senior stakeholders across Product, Engineering, Growth, and Marketing.

Requirements

  • + 6 years experience as a Product Manager owning platform, Foundations, MarTech, Growth, CRM, or data-heavy systems for consumer digital products.
  • Proven experience building or scaling event-driven, data-intensive platforms that power personalization, lifecycle, or growth.
  • Strong understanding of:
  • - Mobile app instrumentation and SDKs
  • - Event pipelines, schemas, and real-time data flows
  • - CRM platforms (e.g., Salesforce, Braze, XP)
  • - Attribution and measurement platforms (e.g., AppsFlyer)
  • - Analytics and data platforms (e.g., Amplitude, Snowflake, CDPs)
  • Experience designing shared services used by multiple downstream teams and products.
  • Comfortable operating at the intersection of product, engineering, data, and marketing.
  • Highly structured thinker who can simplify complex systems into clear, actionable plans.
  • Strong written and verbal communicator, able to influence senior stakeholders and align teams.
  • Experience thriving in fast-moving, multi-team environments with direct business impact.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementevent-driven platformsdata-intensive systemsmobile app instrumentationSDKsevent pipelinesreal-time data flowsCRM platformsattribution platformsanalytics platforms
Soft Skills
structured thinkingcommunicationinfluencingalignmentrisk identificationproblem-solvingcollaborationprioritizationsimplificationstakeholder engagement