Own and execute the MarTech roadmap, including:
Real-time app → event ingestion (SDK-based)
Event message governance (inc. real-time lifecycle triggers)
Push, IAM, and CRM infrastructure
Revenue attribution and performance reporting foundations
Translate quarterly Growth priorities into clear product plans, sequencing, and delivery milestones.
Partner with Mobile, Data, and Martech Engineering to:
Define and implement standardized app event schemas
Move the organisation from batch to near-real-time event-driven journeys.
Ensure stable, performant SDK logging across iOS and Android.
Enable CRM and Growth teams to:
Trigger journeys based on real user intent.
Build audiences and segmentation based on behavioral, transactional, and loyalty signals.
Personalize messaging with product-level, pricing, FanCash, and loyalty context.
Ensure suppression logic, edge-case handling, and data quality guardrails are built in from day one.
Act as the single product owner for MarTech initiatives spanning App, CRM, Data, and Growth.
Write clear PRDs, technical requirements, and success metrics for complex platform work.
Drive prioritisation, sequencing, and trade-offs across multiple teams and dependencies.
Proactively identify risks around data quality, performance, identity stitching, and platform limits.

Requirements

6+ years experience as a Product Manager owning MarTech, Growth, CRM, or Data-heavy platforms for a consumer app or digital product.
Proven experience shipping event-driven marketing or lifecycle systems at scale.
Strong understanding of:
Mobile app instrumentation and SDKs
Salesforce Marketing Cloud (or equivalent CRM platforms)
Attribution platforms (e.g. AppsFlyer)
Analytics pipelines (Amplitude, Snowflake, CDPs)
Comfortable operating at the intersection of product, engineering, data, and marketing.
Highly structured thinker who can simplify complex systems and articulate clear plans.
Strong written and verbal communicator, able to influence senior stakeholders.
Experience working in fast-moving, multi-team environments with real business impact.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

event-driven marketinglifecycle systemsmobile app instrumentationSDKsattribution platformsanalytics pipelinesdata qualityperformance reportingaudience segmentationpersonalization

Soft skills

structured thinkingcommunicationinfluencingrisk identificationprioritizationsimplifying complex systemscollaborationproblem-solvingstakeholder managementdelivery planning