Fanatics, Inc.

Senior Director, Experiential & Partnership Marketing – Credit Card

Fanatics, Inc.

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $240,000 - $290,000 per year

Job Level

Senior

About the role

  • Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties.
  • Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement.
  • Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns.
  • Oversee production, logistics, vendor management, and measurement of all experiential initiatives.
  • Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans.
  • Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement.
  • Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption.
  • Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments.
  • Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations.
  • Ensure all influencer, social, and partnership content meets compliance and regulatory standards.
  • Lead the integrated calendar for experiential, social, and partnership campaigns.
  • Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints.
  • Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI.
  • Manage agencies, production partners, experiential vendors, and influencer platforms.

Requirements

  • 10–12+ years in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
  • Proven success designing and executing high-impact events, retail activations, or fan experiences.
  • Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
  • Experience in sports, entertainment, lifestyle, or consumer brands preferred.
  • Excellent project management skills with the ability to lead complex, multi-channel campaigns from concept to execution.
  • Strong cross-functional communicator with the ability to influence senior stakeholders.
  • Comfortable navigating regulatory/compliance considerations for campaigns and influencer partnerships.
  • Passion for sports and the Fanatics mission is a plus.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
experiential marketingpartnership marketinginfluencer marketingbrand activationevent productioncampaign measurementsocial media strategyguerrilla marketingproject managementcompliance standards
Soft skills
cross-functional communicationinfluencing stakeholdersstrategic thinkingcollaborationcreativityleadershiptrend monitoringrelationship managementproblem-solvingadaptability