Fanatics, Inc.

VP and GM – Soccer

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Jacksonville • Florida • 🇺🇸 United States

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Salary

💰 $230,000 - $300,000 per year

Job Level

Lead

About the role

  • Define annual financial and performance objectives aligned with Fanatics Commerce’s four pillars: (1) Delightful Experience Everyday; (2) Great Products, Storytelling & Availability; (3) New Rights & New Markets; (4) One Commerce Wins.
  • Establish and evolve the fan vertical vision and roadmap for short-, mid-, and long-term success, leveraging consumer insights, performance data, and market intelligence.
  • Lead end-to-end fan vertical strategy tailored to league, partner, and fan needs, ensuring timely product availability and compelling storytelling throughout the season.
  • Provide strategic oversight across merchandising, pricing, inventory, SKU optimization, channel segmentation, promotional strategies, and in-season replenishment.
  • Analyze performance metrics (sales, inventory, etc.) to guide decisions and optimize results.
  • Build strong cross-functional partnerships (Buying, Merchandising, Planning, Marketing, Sourcing, Sales, Finance, Operations) to drive execution and shared accountability.
  • Maintain deep understanding of contractual rights and obligations (e-commerce, wholesale, in-venue merchandising, sponsorships, events).
  • Monitor industry trends to identify growth opportunities and pursue rights renewals/expansions.
  • Develop scalable solutions for financial ROI across fan verticals.
  • Lead Quarterly Business Reviews (internal and partner-facing) and monthly Fan Vertical Exchange meetings; participate in weekly business reviews.
  • Align with other GMs to ensure consistency and scale across Fanatics Commerce.
  • Provide guidance to analytics teams for data-driven decision-making.
  • Ensure compliance with league/team policies and applicable laws.
  • (NFL/MLB/College/NHL only): Oversee Team Services/Promo support for uniforms and team-issued apparel.

Requirements

  • Ability to travel up to 35%.
  • Bachelor’s degree in Business, Apparel, Merchandising, or equivalent experience with strong understanding of product and sales creation processes.
  • 15+ years of progressive leadership experience with P&L ownership in licensed apparel, sporting goods, consumer products, e-commerce, or related retail/wholesale environments (buying, merchandising, inventory management, planning, operations).
  • Deep knowledge of U.S./Canadian retail and consumer trends, preferably in sports licensed merchandise.
  • Passion for sports and strong understanding of associated consumer demographics.
  • Demonstrated ability to build, lead, and develop high-performing teams; proven talent acquisition and mentoring skills.
  • Strong interpersonal and communication skills (written, verbal, listening) with executive presence.
  • Ability to collaborate and influence across a matrixed organization, managing multiple stakeholders and competing priorities.
  • Highly analytical with experience leveraging sales data and financial metrics (P&L, margin analysis, pricing strategies) to drive decisions.
  • Skilled in problem-solving and driving creative, timely solutions with a big-picture perspective.
  • Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and familiarity with data warehouses and database management.
Benefits
  • We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
  • Paid maternity paternity leave
  • Infertility treatment
  • Flexible time off to help you recharge
  • Competitive 401k plan to support your financial future

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
P&L ownershipmerchandisinginventory managementplanningoperationssales data analysisfinancial metricspricing strategiesSKU optimizationchannel segmentation
Soft skills
leadershipteam developmentinterpersonal skillscommunication skillscollaborationinfluenceproblem-solvinganalytical skillsmentoringexecutive presence