Falstaff Verlags-GmbH

Manager

• Design, setup, testing and continuous optimization of Piano Composer journeys/experiences: registration flows, paywall offers, print upsell/cross-sell, trigger and nurture journeys.
• Segmentation and audience logic based on behavioral and CRM data (including personalization and offer logic).
• Implementation and operation of real-time journeys in Microsoft Dynamics 365 Customer Insights – Journeys (trigger- and segment-based).
• Journey monitoring, KPI tracking, A/B testing and ongoing conversion and retention optimization.
• Close collaboration with editorial, product, data/BI, CRM/sales teams and external tech partners.
• Documentation of learnings and building best-practice libraries (templates, playbooks).

Audience Manager – Customer Journey Creator

Sales

• Manage key accounts in the wine and gourmet industries
• Develop and maintain relationships with clients
• Identify and pursue new business opportunities
• Collaborate with cross-functional teams to achieve sales targets
• Prepare and deliver presentations to stakeholders

Audience Manager – Customer Journey Creator

Key Account Sales Manager