FairCom Corporation

Chief Marketing Officer

• Articulate the unique market strengths of our highly technical database products.
• Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue.
• Partner with Sales and Product teams to align marketing strategy with how the business grows, which includes shared definitions of lead quality and pipeline contribution.
• Practice servant leadership in your role and as the manager of the marketing team.
• Travel to events and other office locations- expect to travel 30-35% of the year.
• Develop FairCom’s brand and voice, ensuring alignment across departments, content, and all customer touchpoints.

Senior Marketing Director