Social Media Manager, Influencer
Fahlgren Mortine
full-time
Posted on:
Location Type: Hybrid
Location: Columbus • Ohio • United States
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About the role
- Leads the development and execution of integrated influencer and social media strategies aligned with overarching client objectives and business goals.
- Provides senior counsel to clients on influencer partnerships, creator ecosystems, content strategy, paid amplification considerations, measurement frameworks, and compliance best practices.
- Oversees multiple influencer and social programs simultaneously, ensuring strategic integrity, quality deliverables, and on-time execution.
- Identifies and cultivates influencer partnerships that authentically align with brand values, audience behaviors, and campaign objectives.
- Ensures all influencer programming complies with FTC disclosure guidelines and platform requirements.
- Collaborates across PR, paid media, creative, and analytics teams to align influencer and social strategies with fully integrated communications plans.
- Leverages data and performance insights to optimize programs and recommend strategic pivots that improve results.
- Identifies organic growth opportunities within existing accounts and supports expansion conversations with account leadership.
- Supports new business efforts through strategic input, influencer landscape analysis, proposal development, and client presentations.
- Mentors and manages junior team members, providing direction, feedback, and professional development support.
- Contributes to the evolution and improvement of the agency’s social and influencer practices by identifying process enhancements, emerging trends, and innovative approaches.
- Maintains a strong pulse on platform shifts, creator economy trends, and evolving best practices in influencer marketing.
Requirements
- 12–15 years of professional experience in social media and influencer strategy, preferably within an agency or integrated marketing environment.
- Demonstrated ability to lead complex, multi-channel influencer and social programs with measurable business impact.
- Strong client presence and proven ability to provide senior-level counsel to marketing and communications leaders.
- Experience overseeing multiple accounts and managing competing priorities in a fast-paced environment.
- Track record of identifying and driving account growth opportunities.
- Experience managing and mentoring team members; direct supervisory experience preferred.
- Deep understanding of influencer identification, vetting, negotiation, contracting, and performance measurement.
- Working knowledge of social media platforms, influencer tools, analytics platforms, and performance reporting frameworks.
- Excellent presentation and communication skills, with confidence in client-facing environments and new business settings.
- Bachelor’s degree in marketing, communications, public relations, or related field; advanced degree preferred.
- Willingness to travel up to 10% as needed.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer strategysocial media strategycontent strategymeasurement frameworksinfluencer identificationvettingnegotiationcontractingperformance measurementaccount growth
Soft Skills
client presencesenior-level counselmentoringmanaging competing prioritiespresentation skillscommunication skillsstrategic inputprofessional developmentcollaborationleadership
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in public relationsadvanced degree preferred