Faculdade UNIGUAÇU

Copywriter

• Develop copy for paid media campaigns, especially for Meta Ads.
• Create headlines, hooks, sales arguments, calls to action (CTAs), and ad variations for A/B testing.
• Write scripts for VSLs using direct-response marketing frameworks.
• Produce landing pages, sales pages, advertorials, emails and other conversion assets.
• Develop messaging for lead activation and nurturing campaigns via WhatsApp and CRM.
• Conduct in-depth research on target audiences, competitors, offers, objections, desires, proof elements, mechanisms, and levels of awareness.
• Collaborate with Growth, Paid Traffic, and Commercial teams to interpret campaign metrics and propose new communication hypotheses.
• Review and optimize existing copy based on campaign performance.
• Document learnings, tests performed, and communication patterns to continuously evolve strategies.
• Ensure consistency between value proposition, offer, and messaging across all stages of the funnel.

Copywriter – Performance