Fabric by Gerber Life

Financial Planning and Analysis

• Own strategy and execution for the financial services product.
• Work in partnership with internal teams and agency partners to drive user acquisition.
• Own growth for metrics for the core financial services product.
• Improve acquisition funnel efficiency by leading landing page and funnel testing.
• Build and scale a high-performing creative testing engine by managing creative production.
• Identify, test, and scale new customer acquisition channels by developing structured experimentation plans.

Senior Growth Marketing Manager – Financial Services