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Senior Growth Marketing Manager – Financial Services
Fabric by Gerber LifeSenior Growth Marketing Manager at Fabric steering strategy for financial services product. Collaborating with teams to enhance user acquisition and growth metrics.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing customer acquisition strategies and optimizing funnels for financial services products. Proficient in data-driven decision-making and cross-functional collaboration to drive growth and improve user acquisition metrics.
Highest-signal resume keywords
Customer Acquisition ManagementPaid Acquisition Channel OptimizationGrowth Metrics AnalysisCampaign Management on GoogleCampaign Management on Meta
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Funnel OptimizationGrowth Strategy DevelopmentAnalytical SkillsExperimentation PlanningCreative Production Management
Soft Skills
Strong Work EthicMultitasking AbilityCollaboration
Industry Keywords
FintechConsumer TechnologySubscription BusinessMarketplaceMobile App
About the role
Key responsibilities & impact- Own strategy and execution for the financial services product.
- Work in partnership with internal teams and agency partners to drive user acquisition.
- Own growth for metrics for the core financial services product.
- Improve acquisition funnel efficiency by leading landing page and funnel testing.
- Build and scale a high-performing creative testing engine by managing creative production.
- Identify, test, and scale new customer acquisition channels by developing structured experimentation plans.
Requirements
What you’ll need- 3-5 years of experience managing a broad set of customer acquisition channels.
- Strong experience managing paid acquisition channels and optimizing funnels to improve conversion.
- Proven track record driving growth for consumer technology, fintech, subscription, marketplace, or mobile app businesses.
- Previous or current experience working hands-on campaign management on Google or Meta.
- Deep understanding of growth metrics, attribution, experimentation, and marketing analytics.
- Advanced analytical skills and comfort working with data to make decisions.
- Experience working cross-functionally with Product, Analytics, Design, and Engineering teams.
- Drive, a strong work ethic, and the ability to multitask effectively in a remote setting.
Benefits
Comp & perks- Regular travel (1-2 times per month) to our offices in New York will be required.