Develop and execute PR and media relations strategies to drive brand awareness and position F5 as a trusted leader in cybersecurity and enterprise technology
Cultivate strong relationships with journalists and influencers, with a focus on business, technology, AI, and cybersecurity media outlets
Build and manage relationships with media and influencers by pitching ideas and securing placement in top-tier and trade publications, with an emphasis on AI and cybersecurity storytelling
Collaborate with subject matter experts from multiple teams (product management, marketing, sales, threat research, etc.) to identify storytelling opportunities related to F5’s AI and cybersecurity vision and solutions
Generate press materials—including press releases, blogs, media pitches, and messaging documents—that resonate with audiences and align with F5’s key messaging
Support product launches, partnership announcements, and corporate initiatives by building PR campaigns aimed at securing earned media coverage
Play a key role in F5’s cybersecurity storytelling efforts, ensuring consistency across media and owned platforms
Support thought leadership efforts by coordinating with executives and internal teams to create compelling content with strong narratives
Assist with media interviews and press tours; support media training and briefing materials to F5 executives and spokespeople
Partner with the social media team to amplify PR campaigns and earned media wins
Support industry award submissions and speaking engagements to raise the profile of F5 leaders and experts
Measure PR performance and report campaign outcomes to key stakeholders

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, English, Public Relations, or a related field
Minimum of 4–5 years of PR or communications experience; preferably with a background in enterprise technology, AI, or cybersecurity
Demonstrated ability to execute earned media campaigns and secure coverage across a variety of media outlets
Previous experience writing press materials, blogs, or other communications content
Understanding of (or interest in learning about) cybersecurity topics, trends, and audiences

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

press materialsmedia pitchesearned media campaignscontent creationstorytellingmedia relationspress releasesblog writingcommunications contentnarrative development

Soft Skills

relationship buildingcollaborationcommunicationcreativitystrategic thinkingmedia trainingstorytelling consistencyproject managementadaptabilityinterpersonal skills

Certifications

Bachelor’s degree in CommunicationsBachelor’s degree in MarketingBachelor’s degree in JournalismBachelor’s degree in EnglishBachelor’s degree in Public Relations