EY

Marketing Automation Associate

EY

full-time

Posted on:

Location Type: Office

Location: Kochi • India

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About the role

  • Build and execute Marketing Automation campaigns with varying complexities and sizes.
  • Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.
  • Work with BMC Products support team to have new contacts added to Marketo system
  • Regular reporting to key stakeholders on the performance of marketing automation campaigns
  • Provide project support to team members throughout the various stages of the project, including testing
  • Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders
  • Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY.
  • Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements.

Requirements

  • A university degree or college diploma in Digital Marketing or a related field.
  • Min. 1 year of experience with Marketo
  • Experience in Marketing Automation campaign configuration
  • Ability to review processes and make suggestions for automation.
  • Ability to translate business needs into technical solutions in MA platform.
  • Strong interest in data management and analytics
  • Analytics and basic consulting skill
  • Attention to detail
  • Having Adobe Marketo Engage Expert certification is plus
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Marketing AutomationCampaign ConfigurationData ManagementAnalyticsConsulting
Soft skills
Attention to DetailCommunicationProject SupportStakeholder Liaison
Certifications
Adobe Marketo Engage Expert