EY

Marketing Management – Digital Marketing Lead, Global Alliances

EY

full-time

Posted on:

Location Type: Office

Location: Taguig • Philippines

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

AEM

About the role

  • Manage and execute the team’s digital channel strategy – especially the management of social BAU content strategy and campaigns – working in close partnership with the Ecosystem Digital marketing lead.
  • Work closely and advise subject matter experts to place, create and manage the digital assets, externally and internally, utilizing multiple formats and channels as appropriate.
  • Collaborate with campaign leads, content strategists, and business stakeholders to design effective audience journeys.
  • Oversee content publishing and user journey mapping and optimization on the firm’s website and microsites.
  • Use SEO best practices to drive organic visibility and enhance thought leadership discoverability.
  • Partner with analytics teams to ensure all content is tagged and measurable.
  • Track usage and create analytics reports - measuring the effectiveness of overall marketing campaigns and individual initiatives, providing reports and status updates.

Requirements

  • Education: A bachelor’s degree with a Marketing or Communications major, or any related field is required. An MBA or MS in Marketing is an advantage.
  • Experience: Around 7 to 8 years of B2B marketing experience; with professional services, technology marketing, and/or channel/partner marketing experience preferred.
  • Proven expertise in managing global-level processes and projects.
  • Prior experience in B2B Brand & Marketing settings
  • Track record of event execution, B2B brand exposure, and project management.
  • Familiarity with digital marketing analytics and bridging expectations with capabilities.
  • Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals.
  • Strong understanding of web marketing strategy and tactics.
  • Experience authoring content in Adobe Experience Manager.
  • Considerable experience with data visualization tools, such as Flourish and other tools such as Conductor or Crownpeak.
  • Strong project management skills.
Benefits
  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdigital marketing analyticsSEO best practicescontent publishinguser journey mappingproject managementevent executiondata visualizationAdobe Experience Managermulti-channel marketing
Soft skills
collaborationadvisingcommunicationanalytical thinkingreportingstrategic thinkingcreativityleadershiporganizational skillsproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsMBA in MarketingMS in Marketing