Extu

Content Marketing Manager

• Monitor the Content Machine’s output across all engines and keep content moving through the pipeline on schedule
• Triage issues as they arise—flag, fix, work around, or escalate with clear context
• Maintain awareness of throughput, bottlenecks, and recurring quality patterns
• Review machine-generated content for accuracy, tone, brand alignment, and factual correctness before publication
• Edit and refine where needed—light copy edits and corrections, not full rewrites
• Fact-check claims, sources, and product references against sponsor-provided materials
• Protect sponsor brand integrity and Extu’s reputation through a consistently high quality bar
• Document recurring quality issues so we can improve prompts and workflows over time
• Vet AI-generated topic suggestions for relevance, engagement potential, and alignment with each program’s audience
• Supplement machine suggestions with original topic ideas—keep the content roadmap creative, not just productive
• Coordinate with sponsors (via Program Managers) to collect the materials the machine needs as inputs
• Feed assets into the Content Machine and supervise their publication
• Diagnose and fix routine workflow issues—missed fields, broken steps, formatting bugs, output inconsistencies
• Partner with Program Managers on per-program content roadmaps and priorities
• Work with the Design team on template, layout, and creative issues
• Engage Product on platform issues and improvement priorities

Content Operations Specialist

QA Automation Engineer

• Design and implement automation solutions for repeatable, high-volume workflows (e.g., onboarding, campaign execution, reporting, support processes)
• Build AI-assisted workflows using appropriate tools (e.g., Zapier, Make, n8n, APIs, LLM-based tools)
• Incorporate human review checkpoints where accuracy and quality are critical
• Focus on practical, maintainable solutions rather than overly complex designs
• Assess targeted business processes identified by leadership to identify inefficiencies and automation opportunities
• Translate business needs into technical solutions that improve speed, accuracy, and scalability
• Deliver measurable improvements in time savings and process efficiency
• Partner with the CIO to co-develop and execute a prioritized automation roadmap
• Work with teams across Sales, Marketing, Client Services, and Operations to understand workflow challenges

AI Automation Engineer

Sales Development Rep

• Own outbound prospecting – Cold calls, LinkedIn messaging, emails, phone, text, and social media outreach — whatever it takes to connect and convert.
• Follow up on inbound leads – Speed to lead is the biggest factor in inbound conversion rates.
• Fill the pipeline – Identify and generate new leads to build a rock-solid sales funnel.
• Qualify like a pro – Ask the right questions, dig deep, and uncover real opportunities.
• Collaborate with the team – Work closely with sales, product, support, and design teams to understand our solutions and drive results.
• Leverage data to win – Maintain accurate records, analyze key metrics, and adjust strategies to maximize success.
• Hit and exceed targets – Meet or beat your quarterly goals for held Discovery and Demo meetings.

Sales Development Representative

Product Marketing

• Own and evolve Extu’s messaging architecture, ensuring clarity and consistency across audiences
• Define and advance Extu’s category narrative (Channel Intelligence Platform)
• Develop differentiated value propositions for enterprise buyers, partners, and influencers
• Lead competitive positioning strategy, including battlecards, differentiation frameworks, and market intelligence
• Ensure consistent positioning across marketing campaigns, sales materials, PR, analyst communications, and executive messaging
• Partner with Program Management to organize and drive Client Panel activities—coordinating agendas, shaping discussion topics, sharing roadmap updates, and synthesizing insights into actionable recommendations for Product, Sales, and Marketing.
• Own launch strategy for new products, features, and enhancements
• Develop and execute comprehensive go-to-market plans in partnership with Growth Marketing, Product, Sales, and Leadership
• Build and maintain core sales enablement materials, including pitch decks and objection-handling guides
• Own relationships with key industry analysts (e.g., Gartner, Forrester, IDC), including regular briefings and strategic updates.
• Define and track KPIs tied to launches, positioning effectiveness, PR impact, and sales enablement adoption.

Content Operations Specialist

AI Automation Engineer

Sales Development Representative

Product Marketing Manager