Extreme Reach

Sales Director, Direct Response

Extreme Reach

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Lead

About the role

  • Ownership of ad-serving displacement / competitive take-away motions within performance-driven brands and agencies
  • Drive new business and expansion revenue across ad serving, CTV/digital, creative lifecycle, and production services offerings.
  • Position XR against incumbent ad-serving / measurement platforms, articulating both technical and commercial differentiation
  • Sell to performance marketers, growth marketers, and acquisition-focused teams at brands and agencies.
  • Engage performance, growth, media, and analytics stakeholders as well as marketing and procurement.
  • Lead measurement, attribution, and digital reporting discussions (conversion tracking, pixels, performance analysis, etc.)
  • Develop and execute outbound and inbound sales strategies to penetrate whitespace and expand wallet share.
  • Build strong relationships with agencies and buying groups, including preferred partners such as Havas Edge, Lockard Wechsler, Cannella, and Icon.
  • Collaborate closely with Customer Success, Solutions Architecture, Product, and Marketing teams to deliver a seamless customer experience.
  • Maintain disciplined Salesforce hygiene and provide accurate forecasting and pipeline management.
  • Achieve and exceed individual revenue quota while contributing to broader team success.

Requirements

  • 5–7+ years of B2B sales experience in adtech, martech, media, or digital platforms.
  • Proven experience selling ad serving solutions to brands and agencies, especially direct response and performance marketer brands.
  • Strong background selling into CTV, digital media, and production services environments.
  • Direct experience selling or supporting ad-serving, measurement, or attribution solutions.
  • Experience working with or selling through agencies such as Havas Edge, Lockard Wechsler, Cannella, and Icon preferred.
  • Demonstrated success managing a ~$5M+ revenue portfolio and achieving $1.5M+ annual quota.
  • Highly consultative seller with strong discovery, solution-selling, and value-based selling skills.
  • Demonstrated success competing against or displacing established ad-serving / reporting platforms.
  • Strong fluency in digital measurement and performance frameworks.
  • Comfortable engaging marketing, growth, operations, and procurement stakeholders.
  • Excellent written, verbal, and presentation skills.
  • Proficiency with Salesforce and modern sales enablement tools (e.g., ZoomInfo).
  • Willingness to travel for client meetings and industry events (~30%).
  • Familiarity with segmented territory models, ABM, and performance-driven GTM strategies preferred.
  • Working knowledge + sales experience with DCO is preferred.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salesad serving solutionsdigital measurementattribution solutionsperformance analysissolution-sellingvalue-based sellingDCOconversion trackingperformance frameworks
Soft Skills
consultative sellingdiscovery skillsrelationship buildingpresentation skillscommunication skillscollaborationnegotiationforecastingpipeline managementengagement with stakeholders