Director of Product Management – Digital Marketing, Automotive Insights

Experian

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $153,075 - $275,535 per year

Job Level

Lead

About the role

  • Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products
  • Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing
  • Develop long-term product vision aligned with our goals and revenue targets
  • Lead end-to-end product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration
  • Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing, scalable products
  • Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements
  • Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases
  • Represent the product suite externally through customer meetings, industry events, and solution demos
  • Translate customer feedback into applicable product requirements
  • Mentor product managers and foster a culture of innovation and data driven decision-making
  • Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to-market strategies, and training
  • Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion

Requirements

  • 10+ years of experience in product management, with at least 5 years in a leadership role
  • Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or related fields)
  • Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation
  • Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights)
  • Experience in defining product requirements, mapping customer journeys, and managing complex technical roadmaps
  • Experience translating technical concepts to non-technical audiences
  • Experience collaborating with engineering, analytics, and data science teams.
Benefits
  • Great compensation package and bonus plan
  • Core benefits including full medical, dental, vision, and matching 401K
  • Fully remote environment
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementproduct lifecycledata analyticsaudience segmentationdigital marketingloyalty measurementcustomer journey mappingtechnical roadmap managementdata-driven decision makingmarket opportunity identification
Soft Skills
leadershipcollaborationmentoringcommunicationinnovation fosteringcustomer feedback translationstrategic thinkingproblem solvingteam alignmentcustomer relationship management