Senior Marketing Segmentation Analyst

Experian

full-time

Posted on:

Location Type: Remote

Location: Costa Rica

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Job Level

Senior

About the role

  • Own Outbound segmentation strategy leveraging intent, buyer stage, and predictive signals
  • Develop prioritization and exclusion frameworks to improve targeting efficiency and reduce overcommunication
  • Regularly analyze Persona, Vertical, and segment performance; deliver actionable insights and dashboards
  • Lead AI-enabled ABM reporting using 6sense segmentation data and integrated campaign performance metrics
  • Identify and refine Ideal Customer Profiles (ICPs) and behavior-based targeting strategies
  • Conduct ongoing segment health checks and optimize based on engagement and revenue impact
  • Improve contact quality and data integrity, including job title normalization in partnership with the Global Marketing Automation team
  • Collaborate cross-functionally with Marketing, Sales Excellence, Demand Gen, ABM, Analytics and Operations teams
  • Support high-priority list builds and strategic targeting initiatives

Requirements

  • 4+ years in B2B marketing, segmentation, or marketing operations
  • Hands-on experience with a CRM (preferably Salesforce) and a MAP (Preferably Eloqua)
  • Detail-oriented with a strong focus on data integrity
  • Ability to manage multiple stakeholders and shifting priorities
  • Strong presentation and communication skills
  • Exposure to AI-enabled marketing tools or predictive analytics (preferred)
  • Experience leading data normalization or governance initiatives (preferred)
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
  • Diversity and inclusion programs
  • Employee recognition programs
  • Volunteering opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
segmentation strategydata analysistargeting strategiesdata normalizationpredictive analyticsABM reportingcampaign performance metricscontact quality improvementdashboard creationideal customer profiles
Soft Skills
detail-orientedstrong communication skillspresentation skillsstakeholder managementability to manage shifting priorities