Lead research, strategy, and implementation of AEO (Answer Engine Optimization) for Experian Health - also known as GEO (Generative Engine Optimization) or AI search optimization
Increase brand discoverability in generative AI platforms by leveraging on-page and off-page optimization tactics
Design and test AEO-friendly content structures for webpages, blogs, review listings, and new content types
Manage technical AEO and SEO initiatives, including log file analysis, robots directives, schema markup and structured data, and Core Web Vitals
Perform in-depth prompt, platform, and competitor analysis
Implement AI search visibility tracking software to monitor performance and deliver optimization recommendations
Manage strategy, implementation, and reporting for traditional SEO
Guide marketing through the next shifts in consumer behavior caused by agentic AI, ambient AI and future developments

Requirements

5+ years of experience in SEO and content strategy, with work as both an individual contributor and strategy leader
5+ years of demonstrated experience driving revenue from data-driven digital marketing strategies
1+ years of AI proficiency with a deep understanding of LLMs and prompting
3+ years of experience turning marketing analytics into actionable recommendations
3+ years of competency with keyword research and strategic content planning
3+ years of expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog or similar SEO tools
3+ years of experience with website development technologies and CMS platforms such as Adobe Experience Manager and WordPress

Benefits

Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

AEOSEOcontent strategydata-driven digital marketingAI proficiencyLLMskeyword researchstrategic content planningwebsite development technologiesschema markup

Soft Skills

leadershipstrategy developmentanalytical thinkingcommunicationreporting