Product Marketing Manager, Identity and Fraud

Experian

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,747 - $208,344 per year

About the role

  • Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends.
  • Translate data and customer insights into clear stories for our teams, partners, and buyer personas.
  • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates.
  • Gather and share market intelligence across teams to support informed decision-making.
  • Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions.
  • Design sales enablement programs, including guides and training workshops.
  • Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies.
  • Capture and showcase client success stories to strengthen customer advocacy.

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in product marketing
  • Knowledge of fraud prevention, identity verification, and risk management solutions
  • Experience with competitive intelligence, market research, and win/loss analysis
  • Proficiency with marketing tools and platforms (Salesforce, Airtable, Wrike)
  • Product communication and product storytelling experience
  • Experience managing multiple projects and working across teams
  • Experience creating content and delivering training for sales and partner teams
Benefits
  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcompetitive intelligencemarket researchwin/loss analysiscontent creationsales enablementproject managementproduct communicationproduct storytellingdata analysis
Soft skills
collaborationcommunicationorganizational skillscustomer advocacyinsight translation
Certifications
Bachelor's degree in MarketingBachelor's degree in Business