This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth
Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience
The Digital Marketing Manager leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale
They manage and optimize significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement
Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile
Success means driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue
The role involves collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement
Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix

Requirements

5+ years of B2B paid digital marketing experience with deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC
3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration
A proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution is essential
Technical expertise includes advanced proficiency in LinkedIn Campaign Manager, Google Ads, 6sense, and other B2B advertising platforms
Experience partnering with campaign teams, deep understanding of B2B buyer journeys, and knowledge of how paid channels work together to accelerate pipeline are crucial
Familiarity with Marketo and Salesforce.com, plus expertise in attribution modeling and conversion tracking round out the technical requirements
A data-driven mindset balanced with creative thinking, self-motivation, curiosity about cybersecurity, and enthusiasm for continuous optimization are key
Bachelor's degree or a compelling story completes the profile

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

B2B paid digital marketingpaid socialdisplay advertisingretargetingSEMPPCABMABXattribution modelingconversion tracking

data-driven mindsetcreative thinkingself-motivationcuriosity about cybersecurityenthusiasm for continuous optimization