Architect and optimize the marketing technology ecosystem that drives revenue growth
Build seamless integrations between Marketo, Salesforce, and ABX platform (6sense)
Create data architectures for sophisticated measurement and automation
Develop attribution models and measurement frameworks
Enhance ABX strategies through improved data integration and account insights
Create executive dashboards and conduct analyses on funnel performance
Build predictive models for lead scoring and account prioritization
Establish data governance frameworks for accuracy across all systems
Partner with Strategic Finance on pipeline forecasting
Lead technology evaluation and implementation
Manage vendor relationships
Develop comprehensive documentation for self-service analytics
Train and enable teams on marketing technology platforms and best practices

Requirements

7+ years of marketing operations experience within enterprise SaaS environments
5+ years developing and executing ABX strategies including account segmentation, personalized campaigns, and sales alignment
Proven track record of building and scaling marketing operations functions with demonstrated pipeline impact
Expert-level Marketo administration
Advanced Salesforce proficiency including API capabilities and complex integrations
Deep experience with 6sense or similar ABX platforms for intent data modeling and account orchestration
Strong SQL and Python/R programming skills
Knowledge of multi-touch attribution methodologies, ETL/ELT tools, and iPaaS platforms like Workato
Systems thinking to design complex architectures
Advanced analytical capabilities and strategic mindset
Bachelor's degree in Marketing, Business, Computer Science, Data Science, or equivalent experience

Benefits

Unlimited PTO (which we model and encourage)
Work location flexibility
Up to 24 weeks of parental leave
Excellent health benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

Marketo administrationSalesforce proficiencyAPI capabilitiesSQLPythonR programmingmulti-touch attribution methodologiesETL toolsELT toolsiPaaS platforms

Soft skills

strategic mindsetanalytical capabilitiessystems thinkingvendor managementteam trainingdocumentation development