Director, Strategy – Advertising Demand
Expedia Group
full-time
Posted on:
Location Type: Office
Location: London • United Kingdom
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Salary
💰 $207,500 - $290,500 per year
Job Level
About the role
- Lead efforts to drive targeted demand generation across endemic verticals
- Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals
- Partner with commercial and product teams to increase ad product adoption
- Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities
- Analyze market trends, competitive landscape, and performance data to inform strategy
- Serve as a thought leader internally and externally, representing the company at industry events
Requirements
- 10+ years of experience in advertising strategy, demand generation, or related fields
- Proven track record in advertiser acquisition, agency engagement, and vertical expansion
- Strong understanding of endemic travel categories and non-endemic advertising opportunities
- Expertise in programmatic advertising, media planning, and commercial strategy
- Exceptional analytical, communication, and stakeholder management skills
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
advertising strategydemand generationadvertiser acquisitionagency engagementvertical expansionprogrammatic advertisingmedia planningcommercial strategymarket analysisperformance data analysis
Soft Skills
analytical skillscommunication skillsstakeholder managementleadershipcredibility establishment