EXCEL Group

Performance Marketing Manager – Media Buying

EXCEL Group

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $87,900 - $114,800 per year

About the role

  • Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms.
  • Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
  • Conduct deep data analysis to guide bidding, segmentation, and creative testing
  • A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
  • Research new keyword opportunities and emerging SEM trends
  • Document learnings and present structured reporting to leadership
  • Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

Requirements

  • 2–4 years of hands-on PPC experience in performance marketing
  • Proven success managing campaigns with $50K+ monthly spend
  • Proficient with Google Ads , Microsoft Ads , and campaign management platforms
  • Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
  • Comfortable working independently in a fast-moving, remote environment
  • A process-driven, analytical marketer who thrives on deep work and measurable results
  • Precise, organized, and obsessive about improving key performance metrics
  • Constantly testing, optimizing, and refining every campaign detail
  • A no-nonsense communicator who values clarity over fluff
  • Highly independent, proactive, and quietly competitive
  • Naturally curious — always researching, learning, and uncovering insights others miss
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Short term disability insurance
  • Long term disability insurance
  • 401(k) plan
  • Flexible schedule
  • Paid time off
  • Parental leave
  • Holidays, vacation, and personal paid time-off
  • Work-life flexible while committed to growth
  • Company provided computer hardware/software
  • $1,000 Learning Allowance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPCGoogle AdsMicrosoft Adsdata analysisA/B testingkeyword researchKPI monitoringExcelGoogle Sheetscampaign management
Soft skills
analytical skillsorganizational skillscommunicationindependenceproactivitycuriosityattention to detailprocess-drivenmeasurable resultscollaboration