Evora IT Solutions

Field Marketing Manager

Evora IT Solutions

full-time

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

ServiceNow

About the role

  • Own day-to-day execution in HubSpot: build and maintain landing pages, registration forms, email sequences, and automated workflows for every event and webinar.
  • Set up and manage HubSpot lists, lifecycle stages, persona tags, and UTM parameters to ensure clean, trackable lead data from every touchpoint.
  • Monitor lead routing to confirm event contacts enter the correct HubSpot workflows and are assigned to the right sales reps without delay.
  • Build and maintain marketing dashboards and reports in HubSpot to track event performance, pipeline contribution, and KPIs — presenting findings to the Head of Marketing on a regular cadence.
  • Own 3 webinars per quarter from concept to completion: topic ideation, speaker recruitment, content coordination, promotion, and post-event delivery.
  • Set up and manage the webinar platform (e.g. Zoom Webinars, Teams Live, or equivalent) — handle all technical configuration, registration integration, and live event run-of-show.
  • Coordinate speaker dry runs and tech checks to ensure a polished attendee experience.
  • Manage post-webinar workflows: recording processing, on-demand hosting, follow-up automations, and recap distribution.
  • Own the Americas events calendar: trade shows, conferences, hosted dinners, and partner events — managing all logistics remotely including venue sourcing, vendor coordination, and booth materials.
  • Act as the central coordination point for physical events: the Head of Marketing, Americas and Sales will staff events on the ground; you ensure everything is planned, confirmed, and ready before they arrive.
  • Manage event budgets and vendor negotiations to maximize ROI.
  • Coordinate with SAP, ServiceNow, and other partners on joint events, co-hosted webinars, partner sponsorships, and shared lead agreements.
  • Own end-to-end campaign execution for each event and webinar: email sends, landing page publishing, social promotion, and any paid amplification — you drive the campaign, not just the logistics.
  • Build pre-event outreach sequences and post-event nurture tracks in HubSpot, segmenting attendees into the right follow-up flows based on intent and lifecycle stage.
  • Create post-event content assets: thank-you pages, recap emails, on-demand recording pages, and key takeaway summaries — in collaboration with the Content and Design Manager.
  • Ensure all event and webinar leads are captured accurately in HubSpot with complete data fields: source, UTM, persona, lifecycle stage, and ICP tags.
  • Work with SDRs and Sales to define follow-up SLAs and ensure every event lead receives a sales touch within 5 business days.
  • Feed event insights and account-level signals back to Sales to support timely, relevant outreach.
  • Segment leads into nurture tracks based on event type, engagement level, and deal stage — owning the post-event journey until leads are sales-ready.
  • Work with the Head of Marketing and Sales leadership to align event programs to target accounts, customer segments, and ICP verticals.
  • Understand Evora IT’s key industries, buyer personas, and deal stages to design event programs that resonate with the right audiences.
  • Support ABM motions by identifying and prioritizing high-value accounts for event invitations and personalized outreach.

Requirements

  • 4–7 years of field marketing, event marketing, or demand generation experience in a B2B technology or SaaS environment.
  • Proven track record of planning and executing marketing programs that directly generate pipeline and measurable leads.
  • Hands-on execution ability — this role has no vendor or agency support; you will do the work yourself.
  • Experience running webinars end-to-end: platform setup, speaker management, live production, and post-event distribution.
  • Strong project management skills — comfortable managing multiple events and campaigns simultaneously across different timelines.
  • Data-driven mindset: you build reports, track attribution, and make decisions based on what the numbers say.
  • Excellent cross-functional communication skills; comfortable working in close daily collaboration with Sales, SDRs, and the Content & Design Manager.
  • Based in Canada; this is a fully remote position with no travel required.
Benefits
  • Competitive salary and performance-based bonus directly tied to pipeline KPIs.
  • Comprehensive health, dental, and vision benefits.
  • Fully remote role based in Canada — no travel required.
  • High-ownership position with direct visibility to senior marketing and sales leadership.
  • A chance to shape the field marketing function as EvoraIT scales across the Americas.
  • Annual budget for professional development, industry events, and marketing tools.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HubSpotwebinar platform setupemail marketinglanding page creationdata analysisreport buildinglead segmentationevent managementcampaign executionUTM tracking
Soft Skills
project managementcross-functional communicationcollaborationproblem-solvingtime managementattention to detailcreativityadaptabilityleadershipnegotiation