VP, Brand Strategy
Avalere
Salary
💰 $133,000 - $150,000 per year
Job Level
Lead
About the role
- Develop and execute brand strategy, annual brand planning, and brand engagement programs that grow evo’s presence, drive customer engagement
- Oversee brand creative and content budgets, and allocate investments to moment and stories that support brand and business goals
- Oversee the strategy for brand and product storytelling that drives sales for our north American business
- Ensure consistency and alignment across evo’s family of brands, defining how they show up in the market and how customers experience them across our ecosystem
- Champion customer-first brand storytelling, driving innovative ways to bring evo to new and existing audiences
- Establish and own brand health dashboard and ongoing brand health KPI’s
- Build, lead and continually develop a high-performing team working in concert to improve evo’s overall brand performance
- Planning & Operations Lead brand planning across snow, bike, travel & hospitality, categories, key retail moments, community events, and activations to drive deeper customer connection
- Oversee the strategy and execution of social media, brand content, and creative storytelling that resonates with evo’s community and drives brand awareness and engagement
- Drive leadership and cross-functional alignment around the key elements of the evo brand story and how we bring them to life
- Cross-Functional Collaboration Partner with marketing, retail, e-commerce, and product teams to create seasonal brand strategies that supports our products/assortment goals
- Work closely with teams across Canada, Japan, and the U.S. to ensure stories are amplified globally, and that brands connect globally while maintaining regional authenticity
- Equip, empower and guide on-brand storytelling from local teams
- Innovation & Growth Identify new and emerging ways to grow evo’s brand awareness, engagement, and loyalty through storytelling, partnerships, and activations
- Collaborate with external partners, athletes, and community leaders to amplify evo’s brand presence
- Champion a culture of creativity, innovation, and customer obsession within the team
Requirements
- 10+ years of brand leadership experience, in a retail, sports, or lifestyle brand
- 5+ years of experience managing and developing high-performing teams across brand planning, content, creative, and social media
- Proven track record of leading global brand strategy, planning, and engagement programs that drive meaningful customer connections
- Deep understanding of brand, retail, community engagement, and customer experience strategies in a global landscape
- Effortlessly can balance business goals (revenue) with brand goals
- Deep passion for ski, snowboard, bike, and outdoor culture—with a pulse on the evolving needs of the community
- Excellent ability to collaborate, lead through influence, engage and align partners
- Strong emotional intelligence and authentic leader
- Embodies, honors, and lives our core values: The Great 8
