Everyday Health

Director, Lifecycle Marketing

Everyday Health

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Lead

About the role

  • Lead the DailyOM lifecycle marketing team with the goal to grow the unpaid marketing revenue line for the business
  • Partner with Course Development, Editorial, Product, BI, and Design to ensure alignment with organizational goals
  • Maximize DailyOM addressable audience and optimize segmentation and frequency capping
  • Manage the DailyOM customer lifecycle from new user onboarding through retention
  • Own the end-to-end SMS and mobile messaging strategy
  • Strategically grow the subscriber lists across all owned channels
  • Collaborate with Paid Acquisition team for customer funnel optimization
  • Develop and launch new marketing programs/products to drive audience growth
  • Manage budget and revenue forecast for DailyOM
  • Develop and distribute robust reporting with insights for leadership
  • Maintain expert-level knowledge of deliverability and global industry compliance

Requirements

  • 5-7 years of experience in marketing, including campaign set-up, segmenting audiences, curating and writing copy, and analyzing performance
  • Prior direct marketing experience a plus
  • Experience within an ESP and with Google Analytics is preferred
  • Analytics-obsessed
  • Strong analytical and quantitative skills
  • Cross-functional team player with strong project management and leadership skills
Benefits
  • comprehensive medical, dental, and vision coverage
  • life and disability benefits
  • Flexible Spending Accounts (FSAs)
  • 401(k) with company match
  • Employee Stock Purchase Plan
  • Flexible Time Off
  • Volunteer Time Off
  • generous Family Care and Parental leave
  • Fitness Reimbursement
  • access to wellness programs
  • company-sponsored events
  • regular opportunities for professional growth through educational support, mentorship programs, and career development resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign set-upaudience segmentationcopywritingperformance analysisdirect marketinganalyticsproject management
Soft skills
analytical skillsquantitative skillscross-functional collaborationleadership