Senior Director of Performance Creative Strategy
Everyday Dose
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define Creative Direction
- Establish and evolve the creative north star across all paid platforms
- Define energy, tone, pacing, and visual guardrails
- Translate data into ICP insights, and ICP insights into creative frameworks.
- Work from data to retention and everything in between.
- Lead Performance Creative Strategy
- Develop testing hypotheses and creative roadmaps
- Partner with growth to analyze performance data
- Build segmented creative lanes (e.g., relief vs focus vs protein)
- Ensure creative optimizes for:
- Hook rate
- Retention
- CVR
- CPA
- Creator & UGC Alignment
- Define creator content briefs and creative frameworks
- Ensure creator output aligns with performance creative strategy
- Build repeatable content formats
- Oversee content acquisition strategy
- Team Leadership
- Hire, lead and mentor creative strategists and performance editors
- Elevate creative thinking across the organization
- Foster a culture of high standards + rapid iteration
- Push for excellence without ego
- Cross-Functional Partnership
- Align with product on launches and positioning
- Support DTC and retail creative needs
- Translate customer insights into messaging
- Partner with CX to mine qualitative feedback
- Cross platform performance creative
Requirements
- 8-12+ years in creative strategy and/or performance marketing
- Experience in DTC or CPG
- Deep understanding of paid creative systems
- Strong instincts for female-focused wellness brands
- Data-fluent and commercially minded
- Exceptional taste and pattern recognition
- Able to articulate why something works and not just that it does
- Bonus If
- Experience scaling a 9-figure DTC brand
- Deep understanding of midlife female consumers
- Proven ability to build and mentor creative teams while managing up
Benefits
- Competitive comp package
- Health stipend
- Health benefits
- Generous time off policy
- Free product
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative directionperformance creative strategydata analysistesting hypothesescontent acquisition strategysegmented creative lanescreator content briefscreative frameworksperformance metricscommercially minded
Soft Skills
team leadershipmentoringcreative thinkingcross-functional partnershiphigh standardsrapid iterationarticulation skillspattern recognitioninstincts for wellness brandscustomer insight translation