Everyday Dose

VP of Brand

Everyday Dose

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • - Define, evolve, and execute the Everyday Dose’s brand strategy as the business scales
  • - Own positioning, narratives, audience clarity, and brand architecture
  • - Ensure the brand remains emotionally resonant, differentiated, and culturally relevant
  • - Act as the ultimate brand decision-maker and steward
  • - Gear up Everyday Dose for retail success by enhancing brand awareness and helping to turn us into a household name.
  • - Lead creative direction across content, campaigns, packaging, and launches
  • - Ensure all storytelling feels human and unmistakably Everyday Dose
  • - Balance brand-building with performance-driven creative needs
  • - Push for originality while protecting brand coherence
  • - Build and maintain strong brand systems: voice, tone, messaging, visual identity
  • - Ensure consistency across paid, organic, email/SMS, website, packaging, retail, and PR
  • - Create guardrails that empower teams, not slow them down
  • - Identify when the brand is drifting and course-correct quickly
  • - Partner closely with Growth to align brand and performance (no silos)
  • - Collaborate with Product and Innovation to shape launches and line extensions
  • - Work with CX and Community to ensure brand promises match real customer experience and solve real customer problems
  • - Be a clear, confident voice in executive decision-making
  • - Build, mentor, and lead a high-performing brand and creative team
  • - Set clear standards for quality, taste, and execution
  • - Create a culture of thoughtful iteration, not constant reinvention

Requirements

  • - 10+ years in brand leadership roles within CPG, wellness, or lifestyle within DTC and retail spaces
  • - Proven experience scaling a brand across channels while maintaining taste and integrity
  • - Strong creative instincts paired with operational rigor
  • - Ability to zoom out (vision) and zoom in (execution) seamlessly
  • - Confident decision-maker who can balance intuition, data, and business needs
  • - Deep respect for the customer and the emotional side of consumption
  • - Comfortable partnering directly with a founder and executive team
  • Bonus Points
  • - Experience in subscription based DTC
  • - Track record of building cult-like brand affinity
  • - Strong POV on modern wellness, rituals, and daily habits
  • - Experience navigating brand through periods of rapid growth
Benefits
  • - **Competitive compensation** aligned with senior leadership impact
  • - **Health care coverage** (medical, dental, vision)
  • - **Health & wellness stipend** to support your daily rituals and wellbeing
  • - **401(k)** with company participation
  • - **Remote-friendly work environment** with flexibility and autonomy
  • - **Unlimited PTO**
  • - **Product perks** (yes, plenty of Everyday Dose)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategybrand positioningnarrative developmentcreative directionstorytellingbrand architectureperformance-driven creativevisual identitycustomer experiencebrand scaling
Soft Skills
leadershipdecision-makingcollaborationmentoringcreativityoperational rigorcustomer empathystrategic thinkingcommunicationadaptability