EverService Holdings, LLC

Director of SEO

EverService Holdings, LLC

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own and evolve LawRank’s SEO playbook across technical, on-site, local, and off-site SEO Develop scalable SEO strategies tailored for law firms, ensuring performance-driven client outcomes
  • Stay ahead of SEO trends, algorithm updates, and best practices, positioning LawRank as a market leader in attorney SEO Lead and mentor a global SEO team, including managers and individual contributors, with a focus on LATAM-based workforce
  • Define department structure to support current and future growth; oversee capacity planning and resource allocation
  • Drive hiring, onboarding, performance reviews, and professional development initiatives
  • Partner with Client Success, Sales, and other cross-functional teams to ensure seamless execution of SEO strategies
  • Support pre-sales efforts with strategy scoping and pitch input on complex or high-value SEO opportunities
  • Provide technical oversight for website migrations to ensure clean implementation and ranking stability
  • Lead testing and rollout of new SEO services, tools, and automation to increase efficiency and results
  • Evaluate and procure new SEO technologies to support data-driven decisions and workflow automation
  • Standardize SEO documentation and knowledge base to ensure consistency across team operations
  • Serve as the subject matter expert in attorney SEO, contributing thought leadership, internal training, and external education when needed Interface with high-profile clients in partnership with the Client Success team to ensure satisfaction and retention

Requirements

  • 10+ years of experience if hands-on SEO experience with at least 5+ in leadership roles within a high-volume, fast-moving marketing agency environment
  • Proven success managing and scaling global SEO teams, including LATAM-based professionals
  • Advanced knowledge of and experience with SEO including technical, onsite, local, and offsite strategies
  • Experience in SEO marketing for legal clientele (law firms, attorneys)
  • Passionate about the SEO industry, with the ability to contribute thought leadership to the agency
  • Experience driving tests and innovation to improve SEO, content, email, and social performance
  • Strong executive presence and verbal communication skills
  • Bias for action and ability to make decisions quickly and thoughtfully
  • Ability to set a vision and generate employee buy-in
  • Ability to travel to Mexico on a quarterly basis
Benefits
  • Medical/Vision, Dental, Retirement
  • Life Insurance
  • Sick Time
  • Paid Time Away (PTO)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOtechnical SEOon-site SEOlocal SEOoff-site SEOSEO strategieswebsite migrationsdata-driven decisionsworkflow automationSEO documentation
Soft skills
leadershipmentoringcommunicationdecision makingvision settingemployee buy-inclient relationship managementteam collaborationperformance reviewsprofessional development