Senior Growth Marketing Manager
Everise
full-time
Posted on:
Location Type: Office
Location: Bonifacio Quezon City • Philippines
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Job Level
About the role
- Develop and lead the lead generation strategy aligned with revenue goals and pipeline targets.
- Translate business priorities into integrated demand generation programs across digital channels, events, website initiatives, and content-driven campaigns.
- Identify opportunities to expand marketing reach, improve lead quality, and increase marketing contribution to pipeline.
- Partner with Sales, Business Development, and Marketing leadership to align campaigns with target accounts, industry segments, and growth priorities.
- Oversee the planning and execution of multi-channel lead generation programs including digital advertising, content syndication, inbound marketing, marketing automation, and field marketing initiatives.
- Guide Growth Marketing Managers in developing and optimizing campaigns that generate qualified leads and measurable pipeline contribution.
- Ensure demand generation initiatives are scalable, data-driven, and aligned with marketing performance objectives.
- Own marketing performance analytics and campaign measurement across demand generation initiatives.
- Develop dashboards and reporting frameworks tracking Marketing Qualified Leads (MQLs), cost per lead, marketing-attributed pipeline, and lead-to-opportunity conversion.
- Analyze campaign performance using platforms such as Google Analytics 4, HubSpot, and Salesforce.
- Translate insights into strategic recommendations that improve targeting, campaign efficiency, and marketing impact.
- Oversee marketing automation strategy including lead capture, segmentation, and nurture programs.
- Optimize lead scoring models, campaign workflows, and automation programs to improve lead qualification and campaign performance.
- Lead initiatives focused on improving website-driven lead generation and conversion performance.
- Partner with content and web teams to optimize landing pages, campaign journeys, and inbound lead generation.
- Support SEO and inbound marketing strategy using tools such as SEMrush.
- Manage and mentor Growth Marketing Managers responsible for campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- More than 8+ years of experience in B2B demand generation, growth marketing, or lead generation roles.
- Proven track record of developing and executing multi-channel lead generation strategies that drive qualified pipeline and revenue impact.
- Strong experience managing integrated marketing campaigns across digital channels, marketing automation, events, and inbound programs.
- Hands-on experience with marketing technology platforms including HubSpot, Salesforce, and Google Analytics 4.
- Experience analyzing campaign performance, marketing attribution, and pipeline contribution using data and reporting dashboards.
- Experience leading and mentoring marketing professionals responsible for campaign execution and program management.
- Strong understanding of marketing-to-sales funnel management, including lead qualification, lifecycle management, and conversion optimization.
- Experience optimizing inbound marketing and search performance using tools such as SEMrush or similar SEO platforms.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generation strategydemand generation programsmulti-channel marketingmarketing automationcampaign measurementlead scoring modelsSEOinbound marketingdata-driven marketingpipeline contribution
Soft Skills
leadershipmentoringstrategic recommendationscollaborationcommunicationanalytical thinkingcampaign optimizationperformance analysisproblem-solvingproject management