Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates.
Design, manage, and communicate lead lifecycle stages and routing logic.
Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.

Requirements

7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
Excellent project management, problem-solving, and leadership skills.
Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.
Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationCRManalyticslead scoringlifecycle marketingrevenue attribution modelingdata analysisSEOSQL

Soft Skills

analytical mindsetproject managementproblem-solvingleadership