Everest Systems

Marketing

• Research relevant conferences and industry events across Europe (and selectively in the US) that align with Everest's target markets and buyer personas
• Evaluate events for fit: audience profile, cost, sponsorship tiers, speaking opportunities, attendee quality
• Handle event logistics end-to-end once approved: registration, booth setup, shipping, travel coordination, collateral preparation
• Support pre-event outreach (email invitations, LinkedIn touchpoints) and post-event follow-up workflows
• Coordinate with Franz, Stefan, and the field team on scheduling and event-specific needs
• Learn and operate within HubSpot for core marketing tasks: contact and list management, list uploads and segmentation, email sends
• Build and manage email nurture sequences and automated workflows
• Set up and maintain suppression lists, enrollment triggers, and basic workflow logic
• Support webinar setup and registration workflows, including follow-up sequences
• Pull and organize lightweight reporting from HubSpot (email performance, funnel metrics, list health)
• Pull performance reporting from advertising platforms: Google Ads, LinkedIn Ads, Google Analytics, Reddit
• Compile cross-platform reports into a consistent format for weekly review
• Support campaign setup tasks: building ad sets, configuring targeting, uploading creatives, adjusting budgets per direction
• Monitor campaigns for pacing and flag anomalies (overspend, underperformance, disapproved ads)
• Create and publish landing pages in our CMS for campaigns, events, webinars, and product launches
• Make updates to existing pages as needed (copy changes, CTA updates, new assets)
• Ensure pages follow brand guidelines and are consistent with our messaging
• Set up and manage our recurring live weekly demo, including a session timed for European audiences
• Handle the operational side: platform setup, registration pages, calendar invites, reminder emails, post-event follow-up
• Support one-off webinars as needed — coordinate with speakers, manage rehearsals, run day-of logistics
• Support the European field team with localized materials, event coordination, and account research
• Help prepare for field events: attendee lists, briefing docs, personalized outreach drafts
• Assist with territory-specific research and local market context
• Monitor competitor activity: website changes, pricing updates, feature launches, hiring signals, review site presence (G2, Gartner Peer Insights)
• Track relevant industry news and trends in the ERP / finance software space
• Maintain a competitive intelligence tracker on a regular cadence (weekly or biweekly)
• Flag notable shifts or opportunities to the marketing and sales teams
• Research and identify target contacts at accounts in Everest's ICP — CFOs, Controllers, VP Finance, Heads of Accounting
• Enrich contact records with accurate information before upload to HubSpot/Salesforce
• Support list building for campaigns, events, and outbound motions
• Help maintain data hygiene across our CRM
• Draft LinkedIn post variations from existing content (blog posts, case studies, webinar clips, product updates)
• Schedule and publish posts to the Everest company page
• Track engagement metrics and report on what's performing
• Support the team in building a consistent cadence of company page activity

Marketing Student