
Director, SEO/AEO/GEO
EverCommerce
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $145,000 - $155,000 per year
Job Level
Tech Stack
About the role
- Develop and implement a technical SEO roadmap focused on optimizing crawlability, indexability, and structured data to drive organic growth
- Own and prioritize the technical SEO backlog, aligning projects with business objectives and ensuring timely execution
- Partner with product, marketing, and UX teams to implement SEO best practices across site architecture, internal linking, and user navigation
- Manage site performance optimizations, including Core Web Vitals, page speed, and mobile optimization, ensuring a seamless user experience
- Conduct regular technical SEO audits using industry tools such as Ahrefs, Screaming Frog, SEMrush, and others to diagnose issues and implement scalable solutions
- Stay informed about search engine algorithm updates and adjust strategies to maintain and improve search rankings
- Drive AEO and GEO strategies and execution
- Utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools to track, analyze, and report on site performance, identifying opportunities for improvement
- Develop and maintain key SEO KPIs, dashboards, and performance metrics to assess organic traffic impact
- Conduct A/B testing and experiments to optimize SEO hypotheses and ensure continuous performance improvements
- Collaborate with product, and development teams to ensure SEO-friendly site architecture and that SEO requirements are integrated into development cycles
- Work closely with content teams to optimize on-page content and ensure alignment with search intent and overall, SEO strategy
- Lead discussions and provide expertise on JavaScript SEO, server-side rendering, and other complex technical SEO topics
- Foster communication and alignment between technical and non-technical stakeholders to promote SEO best practices and ensure SEO initiatives are understood across teams
- Manage the implementation of structured data (JSON-LD, Schema.org) to enhance rich search results, supporting entity-based SEO and improving visibility in search engines
- Collaborate with content teams to optimize pages for search intent and ensure high-quality, SEO-driven content
- Provide leadership in identifying opportunities for site improvement and guide the technical team on SEO initiatives
- Act as a subject matter expert, continuously educating internal teams and stakeholders on technical SEO best practices
- Lead and mentor junior SEO team members, providing guidance and support in executing SEO tasks and building technical SEO expertise
- Lead and manage SEO strategies for multiple websites, ensuring consistency and scalability in technical SEO practices across all sites
- Drive Conversion Rate Optimization (CRO) initiatives by aligning SEO goals with user experience improvements and optimizing landing pages for both SEO and conversion performance
- Work with analytics and UX teams to identify areas for improvement on key landing pages and drive actions to increase conversion rates while enhancing organic traffic
- Demonstrated experience managing and leading SEO teams, guiding both senior and junior team members in achieving goals and fostering a collaborative environment
- Proven ability to manage multiple projects and websites simultaneously, overseeing cross-functional initiatives and maintaining high-quality execution.
Requirements
- Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field
- 12+ years of technical SEO experience, with a proven track record of improving search engine visibility and driving organic growth
- Strong technical knowledge of HTML, CSS, JavaScript, and web development principles
- Expertise in SEO for large-scale websites, such as eCommerce, SaaS, or content-heavy platforms
- Hands-on experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO and analytics tools
- Deep understanding of Core Web Vitals, crawling, indexing, structured data, and log file analysis
- Proficiency in implementing and maintaining structured data (JSON-LD, Schema.org)
- Experience with WordPress CMS, CDNs, robots.txt, hreflang, canonical tags, and site migrations
- Ability to analyze complex data sets and derive actionable insights to improve SEO performance
- Experience collaborating with product teams, engineering, UX and content teams to ensure SEO best practices are implemented at scale
- Proven experience managing multiple websites and implementing scalable SEO strategies across diverse platforms.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
technical SEOHTMLCSSJavaScriptstructured dataCore Web VitalsA/B testingConversion Rate Optimizationlog file analysisSEO for large-scale websites
Soft Skills
leadershipcollaborationcommunicationproject managementmentoringanalytical thinkingproblem-solvingstakeholder managementteam buildingstrategic thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in Computer ScienceBachelor's degree in Information Technology