EverCommerce

Product Marketing Manager

EverCommerce

full-time

Posted on:

Location Type: Office

Location: Denver • Colorado • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Own payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers.
  • Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updates
  • Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different markets
  • Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy.
  • Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, conversion, and sustained usage.
  • Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes.
  • Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency.
  • Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation.
  • Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research.
  • Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.

Requirements

  • 5+ years of product marketing experience; payments software or SaaS experience highly desired
  • Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
  • Exceptional customer centricity and appetite to engage with prospects and customers
  • Strong communication, presentation development and delivery skills
  • Solid analytical skills with ability to derive strategic decisions based on data
  • Strong interpersonal skills, careful attention to detail, and ability to drive consensus
  • Independent, self-starter with a sense of urgency and deep customer centricity
  • Strong project management skills and attention to detail who thrives in a fast-paced environment
  • Bachelor’s degree in business, marketing, communications, or related field.
Benefits
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Robust health and wellness benefits, including an annual wellness stipend
  • 401k or RRSP with company match
  • Annual wellness stipend
  • Flexible and generous paid time off
  • Employee Stock Purchase Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingpayments softwareSaaSGTM strategydata analysisKPI trackingcustomer journey optimizationcross-sell strategiesupsell strategiesperformance metrics
Soft Skills
customer centricitycommunication skillspresentation skillsanalytical skillsinterpersonal skillsattention to detailconsensus buildingproject managementself-startersense of urgency