Product Marketing Manager – Payments
EverCommerce
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $100,000 per year
About the role
- Own payments positioning and messaging for Service Fusion, ensuring clear articulation of value, differentiation, and business impact for service-based customers.
- Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy, launch planning, and enablement.
- Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy.
- Own payments funnel reporting and insights, including signup to activation conversion, processing adoption, and revenue impact, and partner with Growth, RevOps, and Product to measure campaign effectiveness and continuously improve performance.
- Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes.
- Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency.
- Create and maintain sales enablement materials, including talk tracks, competitive positioning, objection handling, and payments-specific training.
- Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation.
- Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research.
- Monitor competitive landscape and market trends within embedded payments and home services, translating insights into actionable positioning updates.
- Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.
Requirements
- 5+ years of product marketing experience; payments software or SaaS experience highly desired
- Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
- Exceptional customer centricity and appetite to engage with prospects and customers
- Strong writing, communication, presentation development and delivery skills
- Solid analytical skills with ability to derive strategic decisions based on data
- Proficiency in Salesforce, Marketo, Google Analytics, Pendo or Heap
- Strong interpersonal skills, careful attention to detail, and ability to drive consensus
- Independent, self-starter with a sense of urgency and deep customer centricity
- Strong project management skills and attention to detail who thrives in a fast-paced environment
- Bachelor’s degree in business, marketing, communications, or related field.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingpayments softwareSaaScross-sell strategiesupsell strategiesdata analysiscustomer journey optimizationsales enablementGTM strategyconversion optimization
Soft skills
customer centricitycommunication skillspresentation developmentanalytical skillsinterpersonal skillsattention to detailproject managementself-startercollaborationconsensus building
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communications