Everbridge

Product Marketing Manager

Everbridge

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $94,000 - $126,000 per year

About the role

  • Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success
  • Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits
  • Develop solid written messaging, utilizing best practices.
  • Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.).
  • Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership.
  • Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success.
  • Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications.
  • Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product.
  • Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages.

Requirements

  • 5+ years of experience in product, solutions or partner marketing for a SaaS-based or software business
  • Proven experience launching and growing successful products in close collaboration with the field, customer success, product, partners, and other stakeholders
  • Proven experience with strong writing and presentation skills with internal and external stakeholders
  • Strong project management skills with the ability to handle multiple projects simultaneously
  • Strategic mindset and experience with messaging and competitive positioning
  • Creative thinking and problem-solving abilities
  • Strong attention to detail and organizational skill
  • Understanding of complex enterprise sales cycles
Benefits
  • healthcare
  • dental
  • parental planning
  • mental health benefits
  • disability income benefits
  • life and AD&D insurance
  • 401(k) plan and match
  • paid time off
  • fitness reimbursements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingsolutions marketingpartner marketingSaaSproject managementcompetitive positioningcontent creationmetrics interpretationcampaign supportpersona-based content
Soft skills
strong writing skillspresentation skillsstrategic mindsetcreative thinkingproblem-solvingattention to detailorganizational skillscollaborationcustomer successcommunication