EvenUp

Digital Marketing Manager

EvenUp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $150,000 per year

About the role

  • Own pipeline by channels to drive business outcomes to generate net new business pipeline and help accelerate deals to close
  • Test, learn and get creative with new channels across the funnel from awareness to conversion and understanding the different
  • Own the paid media budget and partner with marketing operations to deliver regular reporting and insights from different marketing campaigns
  • Lead and mentor a growing digital marketing team
  • Manage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spend
  • Continue to build out an ABM (Account Based Marketing) practice, supporting 1:Many, 1:Few, and 1:1 with strategic accounts while balancing high velocity GTM motions for the SMB and Mid-Market prospects.
  • Partner closely with Sales, Product Marketing, SDRs, and Marketing Operations to align messaging, lead flow, and attribution
  • Own, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, Bing, YouTube, Instagram, Facebook, LinkedIn, Reddit, and Twitter)
  • Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns
  • Research new and applicable online marketing and advertising technology/platforms to improve efficiency across campaigns, including staying up to date on current trends and best practices
  • Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized
  • Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices
  • Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met
  • Responsible for maintaining housekeeping and hygiene of advertising accounts and overall monitoring of account health

Requirements

  • 6+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels
  • 5+ years in managing Paid Advertising/Digital Marketing programs (experience in marketing B2B SaaS products is a strong plus)
  • Expert reporting and analytics capabilities
  • Highly organized and comfortable with working to deadlines
  • Exceptional at multitasking
Benefits
  • Choice of medical, dental, and vision insurance plans for you and your family
  • Additional insurance coverage options for life, accident, or critical illness
  • Flexible paid time off, sick leave, short-term and long-term disability
  • 10 US observed holidays, and Canadian statutory holidays by province
  • A home office stipend
  • 401(k) for US-based employees and RRSP for Canada-based employees
  • Paid parental leave
  • A local in-person meet-up program
  • Hubs in San Francisco and Toronto
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingpaid mediaaccount based marketingcampaign managementreportinganalyticsB2B marketingdemand generationonline marketingadvertising technology
Soft Skills
leadershipmentoringorganizationmultitaskingdeadline managementcreativitycollaborationcommunicationstrategic thinkingperformance analysis