Senior Customer Lifecycle Marketing Manager
EvenUp
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $151,000 - $170,000 per year
Job Level
About the role
- Own the lifecycle marketing strategy to improve net revenue retention (NRR) across mid-market and enterprise accounts
- Design and execute expansion and upsell programs aligned to renewal cycles, account health, product usage, and firm maturity
- Drive adoption of new and existing products to unlock expansion and multi-product penetration
- Partner with Sales and Customer Success to generate and influence qualified expansion and upsell pipeline
- Build scalable, repeatable programs to support cross-sell, upsell, and add-on motions
- Align lifecycle campaigns to account-based and sales-assisted expansion strategies
- Define success metrics and attribution for expansion pipeline, influenced revenue, and closed-won upsells
- Develop advanced customer segmentation based on firm size, role, product usage, contract terms, renewal timing, and expansion propensity
- Deliver targeted, personalized messaging that clearly communicates incremental value and ROI of additional products
- Enable Sales and Customer Success with lifecycle insights, campaign context, and expansion-ready signals
- Partner with Product Marketing and Product Management to support new product launches, packaging, and expansion positioning to existing customers
- Work with RevOps to ensure clean data, lifecycle reporting, and expansion attribution
- Collaborate with Customer Success on renewal risk mitigation and expansion timing
- Own lifecycle KPIs including NRR, gross retention, expansion pipeline, upsell conversion, and product adoption
- Analyze cohort performance and expansion trends to inform strategy and prioritization
- Run experimentation and A/B testing to improve engagement, conversion, and revenue outcomes
Requirements
- 7+ years of B2B SaaS marketing experience, with 4+ years focused on customer lifecycle, retention, or revenue marketing
- Demonstrated success driving net revenue retention and expansion revenue in a B2B SaaS environment
- Experience building lifecycle programs that generate measurable pipeline and revenue impact
- Strong analytical skills with experience tying marketing efforts to revenue outcomes
- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Braze, Salesforce)
- Proven ability to partner cross-functionally with Sales, Customer Success, Product, and RevOps
- Excellent communication skills with the ability to position complex products in a clear, value-driven way
Benefits
- Choice of medical, dental, and vision insurance plans for you and your family
- Additional insurance coverage options for life, accident, or critical illness
- Flexible paid time off, sick leave, short-term and long-term disability
- 10 US observed holidays, and Canadian statutory holidays by province
- A home office stipend
- 401(k) for US-based employees and RRSP for Canada-based employees
- Paid parental leave
- A local in-person meet-up program
- Hubs in San Francisco and Toronto
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingnet revenue retentioncustomer segmentationA/B testingdata analysisrevenue marketingpipeline generationproduct adoptionupsell conversionexpansion revenue
Soft Skills
analytical skillscommunication skillscross-functional collaborationstrategic thinkingproblem-solvingrelationship buildinginfluencingpersonalizationproject managementcustomer focus