EVA Commerce Inc.

Ecommerce

• Develop, execute, and manage comprehensive paid media strategies across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) to achieve key business objectives, such as lead generation, customer acquisition, and revenue growth.
• Set up and launch new campaigns with a focus on detail, including keyword research, audience targeting, ad copywriting, A/B testing, and landing page optimization.
• Continuously monitor and optimize campaigns to improve key performance metrics like CTR, CPC, CPA, ROAS, and conversion rates.
• Manage and allocate monthly and quarterly advertising budgets effectively across platforms and campaigns to maximize return on investment (ROI).
• Build, manage, and refine target audiences, including custom audiences, lookalike audiences, and remarketing lists.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager.
• Design and implement rigorous A/B tests for ad copy, creative assets, landing pages, and audience segments.

Ecommerce Specialist

Financial Planning and Analysis

• Manage and oversee daily financial operations, ensuring accuracy and efficiency.
• Support various business processes and contribute to operational improvements.
• Prepare financial reports, reconciliations, and analyses as needed.
• Collaborate with cross-functional teams to optimize workflows and processes.
• Assist with ad-hoc projects and other tasks to support business needs.

Ecommerce Specialist

Finance & Operations Specialist