Product Manager

• Being part of the Gold Standard Diagnostics Industrial Solutions team, Product Managers’ overall objective is the sustainable and profitable growth of the assigned product & solution portfolio by assessing and understanding customer needs.
• They define product requirements and specifications and build business cases to justify new product development activities.
• Product Managers analyze the competitive landscape and understand, segment the market.
• They document market size, market share and market growth and provide competitive intelligence to the management and commercial teams.
• Product Managers train and support sales & marketing colleagues to win customers and business.
• The Food Safety range and market is composed for Food Pathogens and Food Allergens testing.
• The mission of the Product Manager is to position the different solutions to address this particular segment of market.
• The addressed market is made of Food Industries, Public and Private Food testing laboratories.
• Provide and maintain a product launch overview, including product launch dates.
• Prepare and execute the Marketing and Sales Plans for existing products and new product launches.
• Assess the market of interest to focus the plan accordingly and support sales network to approach this market.
• Secure post launch support (prio1 and 2): Collect regular feedback from sales team/customer/market.
• Monitor performance (sales in EUR/units sold) on a quarterly basis and compare to target.
• Analyse average pricing and compare to launch plan.
• Propose and implement corrective actions if required to ensure customer satisfaction and profitability.
• Active attention and contribution on customer complaints review.
• For prio1 products set review meeting with MD IBL, MD IS/AH, IBL Marketing and Sales Directors (6 months post product launch).
• For prio2 projects provide report.
• Develop and maintain current market size and market share estimates for own product portfolio and competitor portfolios; provide market segmentation by geography, industry segment and technology.
• Set 3 and 5 years market strategy, share targets/sales targets and track progress (actual sales) versus targets and implement corrective actions together with marketing and sales team.
• Identify competitor activities and develop action to address them.
• Work closely with marketing team to develop and execute a joint promotion and communication plan on an annual basis for existing product lines.
• Also identify and implement appropriate promotional tools for field marketing, trade shows and exhibits as defined in the marketing plan.
• Provide content and input for online and social media activities and promotion.
• Share annual plan with MD IBL, MD IS/AH, MDs and SDs.
• Drive sales of existing products/portfolios in current and new markets by supporting the regional and local sales teams globally.
• This includes product updates, trainings, joint customer visits, cross-sales ideas and identifying opportunities to support sales and marketing initiatives.
• Develop and deliver training to sales and marketing organizations, distributors, and sales support functions (e.g.: customer care) to demonstrate core message, features and benefits, competitive advantage and USP, build sales support tools (like battle cards), identify common objections and effective responses.
• Initiate and inform about new applications, addressing customer specific needs.
• Communicate relevant regulatory changes.
• Work closely with QM and customer services to understand critical complaints that impact commercial and technical product performance.
• Work in a team approach with other Product Manager to address common topics and interest (e.g.: Automation and Service) keeping the vision of Solution provider approach to differentiate GSD offer from other players.
• Portfolio analysis & Portfolio review.
• Work with sales, technical and research personnel globally to identify and evaluate new products and technologies (competitors, start up’s) via close feedback from sales/customers/conferences.
• Support product feasibility, provide relevant market data (e.g.: total market size) and sales forecast for new products to be developed following the NPDP (prio1 and 2).
• Provide design input for new product development (NPD) in R&D, representing the global voice of customer and market.
• Engage in the R&D ideation and gate reviews.
• Act as project sponsor with interest of complete effort in quality, time, and budget.
• Cooperate with R&D project leader.
• Assure demand planning management for all product line under own responsibilities in collaboration with Customer Service and Sales team.
• Become recognized as expert for the assigned category/products.
• Develop and maintain relationships with professional organizations/ companies and key opinion leaders (KOL) to enhance understanding of products and positioning.

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