Eurobank

Customer Success Manager

• Design and implement CRM campaigns end-to-end, including targeting, setup, and execution.
• Configure campaigns using CRM automation and campaign management tools (e.g., HCL Unica, Interact, Salesforce, Adobe Campaign).
• Ensure accurate targeting through segmentation, audience building, and application of business rules.
• Collaborate with the Analytics team to leverage data models, predictive scores, and personalization strategies.
• Monitor campaign effectiveness using KPIs such as deliverability, open rates, CTR, conversions, and ROI.
• Support the development of customer journeys and conduct testing across various touchpoints (email, SMS, push, in-app, web).
• Identify optimization opportunities through A/B testing, reporting, and continuous improvement.
• Utilize Generative AI and Agentic AI to personalize content and analyze feedback from multiple communication channels.
• Analyze NPS survey results and app reviews to inform communication strategy, while working closely with cross-functional teams (Retail, Marketing, Digital, IT) for smooth campaign execution.

CRM Automation Officer