Product Marketing Manager
Euna Solutions
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • United States
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About the role
- Develop and execute go-to-market strategies for new product launches and enhancements, collaborating with Product team members and Marketing team members to execute the launch.
- Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively.
- Work cross-functionally with a talented team of Product Marketers across our product suite
- Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
- Work with other GTM team members to conduct market and customer research to understand pain points, trends, and opportunities within the public sector.
- Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
- Guide digital and demand team members and agency resources to execute marketing plans.
- Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
- Supporting sales enablement team members, delivering the product specific onboarding and training content in partnership with Product Management.
- Provide ongoing competitive intelligence and market insights to support sales efforts.
- Work closely with Product Management to align marketing efforts with the product roadmap.
- Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth.
- Partner with Customer Success to develop case studies, testimonials, and proof points that demonstrate real-world impact.
- Work with digital and demand teams to develop website content, guiding on the product specific areas of the website.
- Track and analyze the success of product marketing initiatives, providing insights to refine and optimize messaging and positioning.
- Work with demand team to measure campaign efficacy.
- Leverage data and customer feedback to iterate on marketing strategies and improve product-market fit.
Requirements
- 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
- Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
- Proven ability to develop compelling narratives that resonate with multiple audiences, including government agencies and public institutions.
- Experience working cross-functionally with Sales, Product, and Customer Success teams.
- Excellent writing, storytelling, and presentation skills.
- Is a full-stack marketer with deep understanding of sales and marketing funnel
- Analytical mindset with the ability to translate data into actionable insights.
- Self-starter with a strategic mindset and a passion for driving business impact.
- Multi-disciplined marketer with experience in digital and demand is a plus.
Benefits
- Competitive wages
- Wellness days
- Community Engagement Committee
- Flexible workday
- Benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategiesvalue-based messagingcompetitive positioningsales enablementdigital marketingdemand generationmarket researchdata analysisSaaS
Soft Skills
storytellingpresentation skillsanalytical mindsetstrategic mindsetself-startercollaborationcommunicationnarrative developmentcross-functional teamworkcustomer feedback integration