Euna Solutions

Marketing Programs Specialist – Demand Generation

Euna Solutions

full-time

Posted on:

Location Type: Hybrid

Location: Oakville • Canada

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Salary

💰 CA$70,000 - CA$80,000 per year

About the role

  • Develop and implement end-to-end marketing campaigns for our product portfolio to drive qualified pipelines.
  • Create detailed campaign plans, including objectives, target audience segmentation, messaging, and channel selection.
  • Drive the execution of campaigns through various channels, such as digital marketing, events, webinars, and content marketing.
  • Drive demand through innovative and effective lead generation strategies.
  • Optimize lead nurturing processes to convert leads into high-quality opportunities for the sales team and direct website sales.
  • Track and analyze KPIs to measure campaign effectiveness and adjust strategies accordingly.
  • Work closely with a cross-functional marketing team to ensure seamless execution of campaign plans.
  • Collaborate with product marketing to align messaging and positioning with overall business goals.
  • Engage with the sales team to understand their needs and incorporate feedback into campaign strategies.

Requirements

  • 3+ years of relevant work experience- SaaS experience advantageous
  • Proven experience in developing and executing successful marketing campaigns.
  • Strong understanding of demand generation, lead nurturing, and conversion strategies.
  • Ability to track metrics, analyze, and adjust.
  • Excellent project management and organizational skills.
  • Effective communication and collaboration skills, with the ability to work cross-functionally.
  • Experience using MarTech tools – Pardot and SalesForce are a plus.
Benefits
  • Competitive wages
  • Wellness days
  • Community Engagement Committee
  • Flexible workday
  • Benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing campaignslead generationlead nurturingconversion strategiesKPI trackingcampaign planningaudience segmentationdigital marketingcontent marketingproject management
Soft Skills
organizational skillscommunication skillscollaboration skillscross-functional teamwork