Esusu

Product Marketer, Global

Esusu

contract

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Clear, compelling positioning and messaging for key Esusu products and features, tailored to priority segments (e.g., real estate partners, financial institutions, employers, and renters).
  • GTM plans and launch playbooks for new products, features, and campaigns, including objectives, target audiences, key messages, channels, and success metrics.
  • Sales and customer-facing enablement materials such as one-pagers, pitch decks, product overviews, FAQs, and talk tracks that help teams sell and support with confidence.
  • Market and competitive insights synthesized into concise summaries that inform product strategy, pricing/packaging discussions, and messaging.
  • Partner collaboration with Lifecycle, Content, and Demand Generation to ensure product narratives are reflected consistently across web, email, campaigns, and in-product surfaces where relevant.
  • Simple performance views and feedback loops for launches and GTM motions (e.g., win/loss insights, asset usage, and basic funnel metrics) to inform iteration and improvement.
  • Structured documentation of product narratives, use cases, and value props in shared sources of truth so cross-functional teams stay aligned.

Requirements

  • 4–6+ years of experience in product marketing or a closely related role (e.g., solutions marketing, GTM, or strategic marketing) within B2B SaaS, fintech, or other complex, multi-stakeholder products.
  • Strong track record of partnering with Product, Sales, and Marketing to plan and execute launches or GTM motions from brief through measurement.
  • Proven ability to craft clear, differentiated positioning and messaging, including translating technical features into customer value and outcomes.
  • Experience creating sales enablement content and collaborating directly with revenue teams to understand objections, refine narratives, and support deal cycles.
  • Comfortable working with data and qualitative feedback to inform narratives—e.g., pulling basic metrics, reviewing CRM or win/loss notes, and synthesizing insights.
  • High degree of ownership and organization, with the ability to juggle multiple workstreams and stakeholders in a fast-paced, remote environment as a contractor.
  • Strong written and verbal communication skills in English, with an ability to present ideas clearly to both technical and non-technical audiences.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTMsales enablement contentpositioningmessagingdata analysisCRMmetricscompetitive analysisB2B SaaS
Soft Skills
communicationorganizationcollaborationownershipadaptabilitypresentation skillsstakeholder managementproblem-solvingcreativityattention to detail