Esprow

Digital Marketing

• Drive and execute Esprow’s digital marketing initiatives across multiple communication channels, ensuring consistent delivery and alignment with overall marketing strategy.
• Develop and maintain marketing content including website materials, presentations, brochures, email campaigns, social media content, and technical articles.
• Plan and execute branding, SEO, content marketing, webinar programs, and broader digital campaign activities.
• Liaise with external agencies and vendors for website development, branding, and other digital marketing-related projects.
• Collaborate closely with Product, Sales, and Engineering teams to clearly and accurately communicate Esprow’s product capabilities and differentiators.
• Strengthen the company’s online presence by improving messaging consistency and overall communication quality across channels.
• Prepare marketing and event materials including sales collateral, conference assets, webinar content, and technical presentations.
• Support technical marketing initiatives covering APIs, FIX Protocol, automated testing, certification, and capital markets technologies.
• Use web analytics and marketing tools to track campaign performance and support continuous optimization of marketing activities.
• Stay up to date with developments in digital marketing, financial technology, and enterprise software communication trends.

Digital Marketing Specialist – Technical Software