Espresa

Vice President

• Help shape and execute Espresa’s channel strategy, with a focus on strategic consultant and broker relationships
• Build and deepen relationships with benefits consultants, broker partners, and distribution channels to expand Espresa’s market presence and influence revenue opportunities
• Develop strong connections with practice leaders, subject matter experts, and executive stakeholders within key consultant and broker firms
• Partner closely with Sales, Marketing, Product, and Client Success teams to align go-to-market strategy and support successful channel-driven opportunities
• Represent Espresa through consultant education sessions, capabilities presentations, industry conferences, and networking events both in person and virtually
• Partner closely with the sales team to support consultant-influenced opportunities, strengthen pipeline development, and improve win rates

Regional Vice President – Strategic Alliances

Financial Planning and Analysis

• Define and execute a long-term marketplace strategy aligned with Espresa’s overall product and business goals
• Develop a clear point of view on assortment, curation, and merchandising that reflects Espresa’s wellness philosophy
• Establish the marketplace as a differentiator for Espresa — something prospective clients see as evidence of platform quality and innovation
• Source, negotiate, and manage strategic vendor relationships across wellness, retail, services, experiences, and more
• Build a partner ecosystem where vendors see Espresa as a high-quality distribution channel that delivers meaningful engagement and revenue
• Develop exclusive promotions, preferred partnerships, and long-term commercial agreements that create competitive advantage
• Own marketplace revenue, margin, and contribution to overall company financial performance
• Establish a clear path to sustainable fintech revenue, targeting approximately 10% gross margin over time
• Define, track, and report on key performance metrics; continuously optimize economics across the partner and employee ecosystem
• Partner with internal teams to drive automation across vendor onboarding, catalog management, fulfillment, reporting, and reconciliation
• Ensure that operational complexity does not scale linearly with marketplace growth
• Build processes, systems, and team structures that allow the marketplace to expand efficiently
• Serve as the internal champion for marketplace priorities, influencing product investment decisions and roadmap
• Align stakeholders across Product, Engineering, CS, Marketing, Sales, and Finance around marketplace goals
• Build and lead a high-performing marketplace team, including a senior operational hire and existing operational staff

Regional Vice President – Strategic Alliances

VP of Financial Products – Marketplace